Do Facebook Ads Work for Real Estate Investors?

It’s estimated that the global real estate market is now worth $637.8 trillion. Considering that it’s one of the oldest sectors, that’s not surprising. Each year, it makes new millionaires, and with the right approach, you can be the next.

While the real estate market is not new, it’s not the same. This is especially true when it comes to real estate lead generation.

In the past, your sales largely hinged on your network and access and probably some postcards. But now, with strategic real estate investor marketing, you can compete with seasoned realtors.

From content marketing to pay-per-click ads, you have numerous options to get clients. However, one method that has proven effective for motivated seller leads is Facebook advertising.

So, if you want to get more clients, keep reading to learn more about whether Facebook ads still work, and the strategies you can use.

motivated seller filling out a form for a real estate investor on facebook

Why Use Facebook for Real Estate Investor Marketing?

In the digital age, there’s only one place you can be sure to find people, and that’s online. Although there are numerous social media sites, Facebook has the lion’s share of users. The platform boasts 3.065 billion monthly users. Among them, roughly 2.1 billion use it daily.

This makes Facebook an ideal platform to reach your target audience. However, beyond having a Facebook page and engaging with followers, invest in ads. Through Facebook ads, you can reach individuals who are actively seeking properties and are ready to buy.

Some of the features that are beneficial for generating real estate investor leads include:

  • Precise targeting of local customers
  • Hyper-personalization
  • Behavioral targeting
  • Ad swipe

Do Facebook Ads Work?

It’s one thing to have access to a large audience and another altogether to get clients. Therefore, even with the potential, it’s important to take a close look at the return on investment of Facebook ads.

Depending on the sector, the ROI on Facebook ads varies. However, it’s estimated to range from 2:1 to 5:1.

This means that for every dollar you spend on real estate Facebook ad strategies, you can expect two to five in return. It’s no wonder that 70% of businesses indicate that it offers the highest ROI of all paid ad channels. With such returns, investing in Facebook ads is a great move.

facebook advertising success for real estate investors

Real Estate Facebook Ad Strategies

At this stage, the question is not whether to use Facebook ads but how to do so effectively. In this regard, there are several real estate lead generation strategies you should leverage.

Utilize the Special Ad Category

While reaching many people can be exciting, that shouldn’t be your aim. Instead, focus on reaching the right people. Through targeting capabilities, Facebook ads allow you to do this with ease. To do so, select the Housing Special Ad Category.

The primary objective of Special Ads is to prevent social injustices and discrimination. Therefore, you have to be mindful of its limitations. For this, you’ll need to understand Facebook’s ad authorizations.

Despite these restrictions, Facebook has still proven to be a powerful tool for reaching real estate leads. As an agent, you can still target leads based on geographic location and interests. This ensures your ads reach the right audience while complying with Facebook’s policies.

Consider Your Audience

If you want the best results, you need to understand your target audience. Are they homeowners facing foreclosure, middle-aged children who’ve just inherited a house, or are you going after distressed houses that need major repairs? It’s only with a clear picture of your buyers that you can create ads that reach and resonate with them.

Tailor your ads to resonate with their interests and lifestyles. For instance, if targeting homeowners with back taxes, you need to speak to their problems and solutions. This will help Facebook display your ads to the right audience, increasing your conversion rates.

Focus on Keywords

Along with the right demographics, you’ll need to use keywords to target motivated sellers to increase success. Conduct thorough research to identify relevant keywords that align with your target audience’s search queries.

While this may seem counterintuitive on the Facebook platform compared to Google PPC where the use of keywords is much more integral to success, the truth is, Facebook uses the copy in your creative to help it’s algorithm determine who to serve ads to.  Strategic keyword implementation of keywords in your Facebook ads can make or break a campaign.

Set up Retargeting Campaigns

Seasoned marketers understand that to close a deal you may have to go through a few nos. That’s why it’s important to re-engage with potential clients. Facebook allows you to do this effectively with retargeting campaigns.

These strategically timed ads can help re-engage users who have visited your website or interacted with your content. Such an approach allows you to maintain brand visibility and encourage them to revisit your site or reach out for an offer.

This strategy helps reinforce your brand message and keeps your properties fresh in the minds of prospective motivated sellers, ultimately increasing the likelihood of conversion.

Analyzing Performance Data

Before you get the perfect Facebook ad strategy for real estate investor motivated seller leads, you may need to try several strategies. This is why it’s important to analyze performance data to know how to refine strategies and achieve optimal results.

To do so, leveraging analytical tools that provide invaluable insights into campaign effectiveness. From the information you gain, you can make data-driven decisions and maximize ROI.

Here are four key considerations when analyzing performance data:

  • Understanding user behavior trends informs future campaign strategies, guiding decisions on messaging, audience targeting, and ad placements
  • Analyze analytics from A/B tests to determine best practices and refine future campaigns based on successful outcomes
  • Monitoring the return on investment for each campaign ensures cost efficiency and guides budget allocation for maximum impact
  • Critical metrics like click-through rate (CTR), impressions, social reach, and conversions offer valuable insights into ad performance and effectiveness in achieving campaign goals
facebook ad performance lead generation

Start Your Facebook Ads Marketing With a Bang

As a real estate investor, Facebook ads are a powerful tool. Beyond generating leads, they help you engage with your audience and reinforce your brand as a market leader. Therefore, their value goes beyond the immediate ROI.

However, your success depends on having the right strategy. This is where Prime Client Marketing comes into play. Known as the gold standard of real estate investor marketing, we make it a point to transform the way you reach clients. 

Reach out to us today and join hundreds of happy clients who started with a free consultation.

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