PPC for Sub2: How Real Estate Investors Can Use Google PPC for Subject-To Deals
The key to successful sub2 real estate deals lies in finding motivated sellers. PPC (pay-per-click) advertising allows you to target them directly.
With PPC for sub2, you’ll craft campaigns that reach sellers searching for specific terms like “sub2 deals” or “sell my house fast with sub2 financing”. You only pay when someone clicks your ad, ensuring your message reaches the most receptive audience.
How do you unlock sub2 deals with PPC advertising? The following section will focus on optimizing PPC campaigns to become a magnet for these lucrative opportunities.
Sub2 Real Estate Deals: Understanding the Basics
In a sub2 deal, you take over the existing mortgage payments on a property, essentially “renting” the mortgage from the original owner. They keep the title while you handle the monthly payments to the lender.
The biggest perk of a sub2 deal is eliminating a down payment. You can rent the property since you’re responsible for the mortgage payments.
Sub2 real estate deals also come with inherent risks. First, the original owner remains legally responsible for property taxes and maintenance. If they neglect these obligations, it can lead to problems down the line.
Besides, there’s the possibility that the original owner defaults on the loan or stops making property tax payments. In such a scenario, you could lose your investment.
Ready to Dive in? Leverage PPC for Sub2 Deals
PPC, or pay-per-click advertising, allows you to display targeted ads on search engines and other websites. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers searching for your offer.
Unlike SEO, which takes time to build traffic, PPC delivers results quickly. You can launch a campaign today and connect with motivated sellers tomorrow.
Direct mail might seem personal, but it can be a scattershot approach, reaching uninterested people. PPC allows you to target your ideal seller profile with surgical precision, maximizing your impact.
Setting Up a Google PPC Campaign for Sub2 Deals
Before diving into campaigns, you’ll need a Google Ads account. Here’s how to set it up:
- Head over to Google Ads
- Click on “Start Now” and follow the on-screen prompts
- When asked about your advertising goals, select “Get leads” or “Website traffic,” depending on your preference. Both can help you connect with motivated sellers
- Set a daily budget that aligns with your comfort level. Remember, you only pay when someone clicks your ad
Now, it’s time to craft your first campaign. Specifically, we will design it to target motivated sellers for Sub2 deals:
- Within Google Ads, click “Campaigns” and “New Campaign”
- Choose “Search Network” as your campaign type
- Select the target location where you actively look for Sub2 deals
- Under “Bidding,” you can choose either “Manual Bidding” for more control over your costs or “Automated Bidding” for a beginner-friendly option
Ad groups organize your ads under a specific theme. Next, let’s create an ad group focused on sellers facing foreclosure, a common scenario for sub2 deals.
- Name something relevant to your ad group, like “Sub2 Deals: Stop Foreclosure Now”
- Remember, choosing the right keywords is crucial for attracting motivated sellers
Conduct PPC Keyword Research
Keywords are one of the most important aspects of Google PPC for real estate advertising. Effective keywords consider the user’s intent behind a search.
PPC keyword research focused on search intent increases the chances of attracting qualified leads. Some general keywords to consider include:
- sell my house with no equity
- selling a house I bought last year
- sell a house with negative equity
- walk away from my mortgage
Craft Effective PPC Ad Copy
It’s time to use those tools to build a compelling PPC real estate ad. It would help if you learned how to leverage your keyword research for compelling ad copy.
Craft attention-grabbing headlines and weave keywords into your copy naturally. Focus on the benefits your service offers, using keywords naturally. E.g., “Sell Your House Fast (Sub2 Deals)”.
Location targeting can also boost your ad. Include your target location for better relevance. An example is “Cash Home Buyers in Los Angeles (Sell Your House Fast)”.
Compelling copy contains powerful calls to action. Your CTAs must be clear and actionable and show urgency and scarcity. For example, “Sell your house now”.
Create a High-Converting Landing Page for Your Ad
You also need a landing page that converts clicks into leads. Here’s how to design a high-converting landing page for your sub2 PPC campaign:
- Ensure your landing page looks good and functions flawlessly on all devices (desktop, mobile, tablet)
- Use high-quality images or videos that showcase the benefits of using your sub2 services for motivated sellers
- Clearly explain how your sub2 solutions address a motivated seller’s pain points
- Include testimonials from satisfied clients or case studies highlighting successful sub2 deals you’ve facilitated
- Make your CTA prominent and clear
Tracking and Measuring Success
It can be challenging to tell if your real estate Google ads are successful without proper tracking. Setting up conversion tracking in Google ads allows you to measure key metrics and optimize your keywords and ad copy. Ensure you track metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
Exploring Advanced PPC Real Estate Strategies
Mastering the fundamentals of Google PPC for real estate is crucial. It is essential to consider advanced real estate lead generation tactics to elevate your campaigns and generate more leads.
- Use retargeting to reconnect with website visitors interested in selling their home
- Leverage Google’s Display Network (GDN) to display visually appealing ads on websites and apps frequented by potential sellers
- Embrace the power of AI for real estate marketing automation tools to streamline
- Use AI to refine your targeting parameters and segment your audiences
Outsourcing Tailored PPC for Sub2 Advertising
Need help finding motivated sellers for your subject to deal with real estate investments? You need a targeted approach that reaches the right people at the right time. That’s where Prime Client Marketing’s expertise in PPC for sub2 comes in.
Ready to unlock the potential of PPC for your sub2 investing? Schedule a free consultation. We’ll discuss your goals and create a customized PPC plan for finding sub2 deals.
Also, consider downloading our free guide: PPC Strategies for Real Estate Investors. Learn more about how to attract motivated sellers and close more deals.
